No quote request waits.
No price list goes stale.
A website, a quote system and AI assistants for manufacturers, distributors and importers that sell to other businesses by quote, run for you for a fixed monthly fee.
Calls in English or Spanish · Bogotá, UTC−5
What changes
Every quote request from your site is logged and gets a reply in minutes, day or night
Quote flow With a link to book 20 minutesAutomaticYour site reads prices from the spreadsheet you already update
Live price list Change a price onceSame dayAI assistants draft the quote, the call brief and the follow-up
AI assistants Your team approvesNothing sent aloneOne page a month: requests, reply times, quotes sent, quotes that became orders
Monthly report Measured, not promisedMonthlyHow it looks
A buyer asks for a quote at night. Before anyone on your team is back, the request has an answer, a place in your sheet and a draft quote waiting for a yes.
Restaurant group, 3 locations. 40 cases of olive oil and 60 cases of canned tomatoes, delivered within two weeks.
Thanks, we have your request. Your quote follows within one business day. Want to talk it through? Book 20 minutes →
Q-0128 · restaurant group · 100 cases · quote to draft
| Item | Qty | Unit | Total |
|---|---|---|---|
| OL-500Olive oil, 5 L, case of 4 | 40 | 118.00 | 4,720.00 |
| TM-210Tomatoes, #10 can, case of 6 | 60 | 41.50 | 2,490.00 |
| Total, US dollars | 7,210.00 | ||
Prices from your sheet. Freight quoted separately, as your rules say. Drafted by the assistant; nothing goes out until someone on your team approves it.
What gets set up
A B2B site or catalog
Your standard products with units, minimums and prices, read from a Google Sheet you edit. If you make to order, the quote form asks for what your quotes need: specs, quantities and dates. If you already have a site, the catalog and the quote form are added to it or live on a subdomain.
The quote flow
Form, automatic reply in minutes, the request sorted by volume and type of customer, logged in a tracking sheet, and a link to book a 20-minute call.
AI assistants
Set up with your rules (minimums, price breaks, materials, lead times, Incoterms) to draft the quote, the call brief and the follow-up, and to answer product questions for your team.
Your quote template
A PDF quote with your brand, a measurement of where you start, and a recorded handover session.
Proof
8 clients in Colombia and 1 in Ireland. The 8 in Colombia have delivered, verified work, 7 of them live at a link.
Open todayEl Edén de las Carnes
A wholesale catalog that reads its prices live from a Google Sheet, plus a cost-per-dish calculator for its restaurant buyers.
Wholesale catalogLive prices from a sheetCost-per-dish calculator
Brasa & Brasa 22Rotisserie grill, two locationsOrdering page for 2 locationsDelivered August 2026
Coffee Go GreenGreen coffee supplier, Co. Galway, IrelandI redesigned and built their English B2B site, on their brand and their copy: a page with their green coffee lots and filters, and a quote form that asks for the volume.
B2B site in EnglishLots with filtersQuote formNot open yet, so there’s no link.The eight in Colombia are food and retail businesses and Coffee Go Green supplies green coffee; none is a manufacturer yet. The quote flow and the AI assistants are what I set up for you, and no client runs them yet. On a second call, bring a recent quote request with the names removed, and we walk through how it would be handled.
How we start
- A 20-minute video call. You show me how a quote request is handled today and where your prices live. I tell you what I would set up and what I would not.
- A written proposal with the scope, the one-time setup and the fixed monthly fee, in US dollars.
- Setup takes 3 to 6 weeks, depending on scope. Half of the setup when you sign, half when it goes live.
- Then I keep it running: prices in sync, the quote flow watched, the assistants tuned, and one page a month on how it went.
20 minutes, on video
Pick a time that suits you. Bring one recent quote request (names removed) and your price list or pricing rules. We look at how they’re handled today. In English or Spanish.
Book a 20-minute callOr write to john@gocriterio.com
A fixed monthly fee, in US dollars
One-time setup, then a monthly fee that keeps it running. The fee starts the day it goes live.
US$1,200 / month
Setup US$2,500 · live in 3 weeks
- One catalog, one language, one quote form
- 2 AI assistants
- Site, prices and quote flow watched and kept up to date
- 5 hours of changes to the site or catalog a month
- One-page monthly report
US$1,600 / month
Setup US$3,500 · live in 4 weeks
- Everything in Core
- Up to 5 AI assistants
- 10 hours of changes a month
- A 45-minute monthly review with you: quotes, calls, orders
- 2 articles or product pages for search engines a month
US$2,200 / month
Setup US$4,500 · live in 5–6 weeks
- Everything in Growth
- A second market: another price list, another language, or wholesale and retail
- Assistants in 2 languages
- 15 hours of changes a month
- Setup: half when you sign, half when it goes live.
- First three months committed, then month to month with 30 days’ notice.
- The price stays fixed for the first six months.
- Support replies within one business day; the same business day if the site goes down or the form stops arriving.
- If you leave, you take everything: files, assistant instructions and documentation.
- Third-party costs (domain, hosting, email, AI subscriptions, CRM). They go in your name, listed with prices before you sign.
- Paid ads, and new photos or video.
- Legal, accounting, tax or customs advice.
- ERP integration beyond exporting to a sheet or a CSV.
- Answering your buyers. The system prepares; your team replies.
Is this for you?
A good fit if you
- Make, distribute or import products and sell them to other businesses: restaurants, shops, contractors, manufacturers, other distributors.
- Have a price list or pricing rules (by product, material, quantity or volume) that move with costs, tariffs, containers, exchange rates or seasons.
- Get quote requests by email, phone, WhatsApp or a form nobody checks in time.
- Have no one of your own for the website or digital operations.
Not a fit if you
- Sell to consumers or dropship. Shopify and its apps are cheaper for that.
- Already have a customer portal or an ordering login.
- Need deep ERP integration (SAP, NetSuite, Dynamics) or a technical product configurator.
- Want the AI to send quotes or prices on its own, with nobody approving.
- Need a dedicated team, 24/7 support or certifications such as SOC 2.
Maybe, if you
- Make everything to order with no price list. The quote form, the automatic reply, the tracking sheet and the follow-up drafts still fit; the live catalog may not. We find out on the call.
Questions
Why not just buy HubSpot?
You can. HubSpot is the software: someone still has to set it up, connect it to your price list and keep it running. This is the system set up and running, with someone looking after it every month. If you already use HubSpot, we look at building on top of it.
What if the AI sends a buyer the wrong price?
It can’t. The AI drafts; a person on your team approves everything that goes to a buyer or moves money. That rule comes with every setup, and it is not negotiable.
I make everything to order. Does this work for me?
Partly, and we’ll know on the call. The quote form, the automatic reply, the tracking sheet and the follow-up drafts work the same for made-to-order work, and the assistant drafts from your costing rules: material, quantity, lead time. The live price catalog only helps with standard products. If every quote is an engineering job with no rules to write down, I’ll tell you.
Have you done this for a manufacturer?
Not yet. The work I can show you is for food and retail businesses in Colombia and a green coffee supplier in Ireland; the closest to you are that supplier and a meat wholesaler. That’s why, on a second call, we walk through one of your own recent quote requests, with the names removed.
What do you need from me?
Your product list with units and prices in a sheet (or the Excel it comes from), two or three past quotes and your rules: minimums, price breaks, lead times, Incoterms and payment terms. Access to your domain, hosting and email, never with passwords sent by chat. And one person who answers within a business day and approves the copy.
You are in Colombia. How does that work?
Bogotá is on UTC−5 all year: the same clock as New York in winter and as Chicago in summer, so calls happen during your working day. In English or Spanish.
John Santana, designer and 3D artist in Bogotá.
Criterio is a one-person studio. You talk to the person who builds it, and the same person looks after it every month.
How long does a quote request sit before someone answers it?
Book a 20-minute calljohn@gocriterio.com